Beyond call recording: getting real ROI from Gong
Most teams treat Gong as expensive call storage. The return is in coaching, deal execution, and forecast accuracy. Here is how to move from recording to results.
Read the full post →Agentforce makes it genuinely easy to build an AI agent on top of Salesforce. It does not make it easy to build one you would actually put in front of a customer or trust to update a record unsupervised. The distance between an impressive demo and a production agent is enormous, and it is almost entirely about grounding, tool use, evaluation, and governance, not about the prompt. That distance is exactly where our practice lives.
We design and ship production Agentforce agents on Sales Cloud, Service Cloud, Marketing Cloud, and custom apps. That means agent design and the tool use that lets an agent actually take action, evaluation so you know whether it is right before it goes live, human-in-the-loop workflows for the moments that need judgment, and governance so it stays inside the rules. The integration work with Data Cloud, MuleSoft, and external systems is what lets an agent move the work forward instead of just describing it.
The common failures: an agent grounded in messy data that answers confidently and wrongly, no evaluation so nobody can tell good output from bad, automation handed authority it should not have, and a pilot that demos beautifully and then quietly never ships because the production hardening was never scoped. We build the grounding, the guardrails, and the evaluation from the start, because those are the parts that decide whether an agent survives contact with real users.
Our Agentforce work is grounded in real production deployments, not slide decks, and we are both a Salesforce Consulting Partner since 2017 and an Anthropic build partner. That combination matters: shipping an agent that works requires deep knowledge of the platform, the data underneath it, and the model on top. We build agents that do the work, with the controls that let you trust them to.
The engagements we run most often on Salesforce Agentforce, from first implementation through optimization.
Workflow analysis, agent opportunity mapping, and a sequenced roadmap with measurable outcomes, not a thousand small experiments.
AI agents for case classification, deflection, summarization, knowledge retrieval, and recommended response generation.
AI agents for prospecting research, meeting prep, follow-up drafting, opportunity hygiene, and CPQ-assisted quoting.
Apex actions, prompt templates, evaluation frameworks, and tool use integrations beyond the out-of-box patterns.
Audit logging, approval workflows, accuracy monitoring, drift detection, and human-in-the-loop escalation patterns.
Grounding agents in real-time customer data via Data Cloud, with relevance and freshness controls.
Engagements are measured by movement on the numbers that matter. These are the directions of travel we commit to.
Predictable phases. Clear deliverables. No surprises.
One to two working sessions to map your current state, business goals, and gaps. We come out with a written scope and recommendation.
Documented architecture, realistic timeline, and transparent commercial proposal. No surprises and no hidden scope.
Configuration, development, integrations, data migration, and QA, with weekly demos and on-the-fly adjustments.
Training, change management, hypercare, and ongoing optimization. We do not disappear at go-live.
Practitioner-level analysis from the consultants delivering the work.

Most teams treat Gong as expensive call storage. The return is in coaching, deal execution, and forecast accuracy. Here is how to move from recording to results.
Read the full post →