Beyond call recording: getting real ROI from Gong
Most teams treat Gong as expensive call storage. The return is in coaching, deal execution, and forecast accuracy. Here is how to move from recording to results.
Read the full post →GPT will impress anyone in a sandbox. Putting it in front of customers or employees, where it has to be reliable, affordable, and safe on inputs nobody anticipated, is a software engineering problem that happens to involve a model. The teams that stall keep reaching for a better prompt when the thing blocking them is evaluation, observability, data quality, or a plan for when the model gets something wrong. That gap is where our OpenAI work lives.
We build production systems on the GPT family: direct API integration, Azure OpenAI for regulated and enterprise deployments, the Assistants and Realtime APIs, and fine-tuning in the rare cases it is actually justified. Around the model we build the parts that decide success, evaluation so you know whether output is right, observability so you can see what is happening in production, and cost management so the bill does not quietly outrun the value.
The predictable failures: a model grounded in nothing, so it invents answers; no evaluation, so quality is a matter of opinion; runaway token costs no one is watching; and a pilot that works on the happy path and falls apart on the inputs real users send. We design for grounding, measurement, and cost from the start, because those are the parts that separate a feature that ships from a demo that does not.
We build production AI for a living, with the engineering discipline that turns a capable model into a dependable system. As a Salesforce and AI consulting firm, we integrate GPT where it does real work inside your stack, and we are honest about when a different model, or no model, is the better answer.
The engagements we run most often on OpenAI / GPT, from first implementation through optimization.
Production applications built on GPT-4 and o-series models, research, drafting, summarization, classification, and orchestration.
Enterprise-grade Azure OpenAI deployments with VPC, data residency, content filtering, and audit logging for regulated workflows.
Custom GPT assistants with tools, threads, and persistence, plus realtime voice applications using the Realtime API.
OpenAI embeddings for semantic search, classification, recommendation, and RAG retrieval pipelines.
Custom fine-tunes for narrow workflows where prompt engineering hits its limit and accuracy or cost demands a tuned model.
Token tracking, request observability, evaluation frameworks, and cost optimization at production scale.
Engagements are measured by movement on the numbers that matter. These are the directions of travel we commit to.
Predictable phases. Clear deliverables. No surprises.
One to two working sessions to map your current state, business goals, and gaps. We come out with a written scope and recommendation.
Documented architecture, realistic timeline, and transparent commercial proposal. No surprises and no hidden scope.
Configuration, development, integrations, data migration, and QA, with weekly demos and on-the-fly adjustments.
Training, change management, hypercare, and ongoing optimization. We do not disappear at go-live.
Practitioner-level analysis from the consultants delivering the work.

Most teams treat Gong as expensive call storage. The return is in coaching, deal execution, and forecast accuracy. Here is how to move from recording to results.
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