Beyond call recording: getting real ROI from Gong
Most teams treat Gong as expensive call storage. The return is in coaching, deal execution, and forecast accuracy. Here is how to move from recording to results.
Read the full post → How We Help
What we deliver for sales leaders.
Forecasting and pipeline platform
Salesforce Forecasting and Clari implementation with stage-gate enforcement, deal scoring, and AI-augmented forecast adjustment.
Rep productivity stack
Agentforce, Gong, Salesloft, and Outreach unified into a single rep workflow that captures activity automatically and surfaces next-best actions.
New rep onboarding journey
Structured 30-60-90 onboarding with AI-augmented sales coaching, ramp metrics, and manager dashboards.
CPQ design and implementation
Salesforce CPQ configured for your product hierarchy, channel structure, and approval workflows.
Partner sales platform
Experience Cloud PRM for deal registration, channel pipeline visibility, MDF management, and partner enablement.
Sales compensation automation
Salesforce + Spiff/Xactly/CaptivateIQ integration with calculated commissions, disputes workflow, and forecasting.
Common Challenges
What we see in sales organizations.
The patterns that come up in nearly every sales engagement.
Forecast accuracy
Most forecasts are built on rep optimism and last-week-of-quarter pressure. Building a forecast process the CFO trusts is a real exercise.
Rep adoption of CRM
When reps see CRM as overhead, data quality collapses and the leadership team flies blind. Better workflow design fixes this.
Long onboarding ramps for new reps
A 9-month rep ramp is a quota miss. Structured onboarding with AI augmentation can cut it in half.
Manual quote and proposal generation
When CPQ is missing or broken, reps spend hours on quotes that should take minutes, and pricing errors slip through.
Channel and partner sales complexity
Indirect sales adds another dimension of complexity, deal registration, channel pricing, and partner-sourced pipeline that most CRMs handle poorly.
Sales compensation administration
Compensation plans get complex fast. Spreadsheet-based comp is a disputes generator. Automation matters.
Signature Service Categories
The major sales practices our team runs.
Each category represents a deep specialization with dedicated playbooks, accelerators, and experienced practitioners.
Sales Process & Methodology
Salesforce sales process design, stage definitions, and methodology integration (MEDDIC, Challenger, etc).
Forecasting & Pipeline Management
Forecasting platforms, pipeline inspection, and AI-augmented forecast accuracy.
CPQ & Quoting
Configured CPQ for complex products, channel pricing, and approval workflows.
Sales Engagement & Intelligence
Outreach, Salesloft, Gong, Chorus deployments unified with CRM.
Channel & Partner Sales
PRM portals, deal registration, channel pipeline visibility, and MDF management.
Sales Compensation Automation
Comp platform integration with Salesforce, disputes, forecasting, and audit trails.
AI for Sellers
Agentforce, conversation intelligence, AI deal coaching, and automated CRM data capture.
See what this looks like for sales.
A free 30-minute working session with a consultant who has done this work before. You leave with a clear read on the right approach, whether or not you engage us.
Featured Insight
Insight & analysis from our sales team.
Practitioner-level analysis from the consultants delivering the work.
Revenue Operations
How We Work
The engagement model.
Predictable phases. Clear deliverables. No surprises.
01
Discovery
One to two working sessions to map your current state, business goals, gaps, and constraints. We come out with a written scope document and recommendation.
02
Design
Documented solution architecture, technical design, realistic timeline, and a transparent commercial proposal, reviewed with your team before any build.
03
Build
Configuration, development, integrations, data migration, AI training, and QA, delivered in iterative sprints with weekly demos and adjustments.
04
Launch & Optimize
Training, change management, hypercare support, and continuous improvement. We do not disappear after go-live. Most engagements continue into managed services.
Our Capabilities
The five practices that support your sales work.
Salesforce
Implementation, configuration, and managed services across the full Salesforce platform, from Sales and Service Cloud to Agentforce and Data Cloud.
Learn more →Gong
As one of Gong’s earliest services partners, we implement, integrate, and optimize Gong so revenue teams actually adopt it.
Learn more →AI Consulting
Strategy and production AI, from use-case selection and governance to deployed agents on the platforms you already run.
Learn more →Revenue Operations
The systems, data, and rituals that make sales, marketing, and customer success operate as one revenue engine.
Learn more →Ready to move sales forward?
Free 30-minute strategy session with a consultant who works with sales leaders every week.
Book a Consultation →