Beyond call recording: getting real ROI from Gong
Most teams treat Gong as expensive call storage. The return is in coaching, deal execution, and forecast accuracy. Here is how to move from recording to results.
Read the full post →We are a systems integrator, Salesforce consultant, and RevOps consultant, and a Workato partner. That combination matters: we do not just wire two apps together, we design the integration architecture that keeps your CRM, financials, marketing, and line-of-business systems in sync as your business changes. Our integration work spans financial services, field service, high tech, manufacturing, and software.
One of our signature builds is a hub-and-spoke CRM sync infrastructure on Workato API Management. A single Salesforce trigger fans out through the API platform to per-client callable recipes for HubSpot, Microsoft Dynamics, Pipedrive, Zoho, and secondary Salesforce orgs. New clients deploy from a shared callable contract instead of a rebuild, so the architecture scales without re-engineering it every time.
A second is automated client onboarding, where a single Client Setup record creates a full downstream footprint: eleven coordinated Salesforce object types plus matching QuickBooks customers and invoices, all created in lockstep. It keeps the financial side and the sales side aligned from day one, with no manual double entry.
On the iPaaS and custom-API side we work in Workato, custom Apex REST and SOAP callouts, Named Credentials, External Services, Connected Apps, custom HTTP connector builds, and government and data APIs including FAA, USPS, and Snowflake. For CRM sync and migration we cover HubSpot, Microsoft Dynamics 365, Pipedrive, Zoho, Nutshell, and Salesforce-to-Salesforce cross-org. On finance and payments we integrate QuickBooks (bi-directional), Stripe, Authorize.net, Chargebee, Zuora, Paysafe, WEX, and custom payment gateways. Document and e-signature covers DocuSign, AirSlate, PandaDoc, and Conga.
We also connect the systems specific industries actually run on, from WealthTech platforms like Schwab, Pershing, Orion, Tamarac, and Addepar, to vertical operations systems like ServiceTitan, Procore, Paychex, Rippling, SAP Business One, and EPICOR, so those specialized platforms feed the same CRM and analytics backbone.
Every service area is available under any engagement model: fixed-scope project work, ongoing managed services, or bucket-hours for maintenance and small enhancements. That means we can build the integration and then keep it healthy, whether that is ongoing integration maintenance, Salesforce managed services, or RevOps administration.
The engagements we run most often on Workato, from first implementation through optimization.
Platform setup, environments, governance, deployment pipelines, and team enablement.
Production-grade recipes for HR, finance, marketing, sales, IT, and operations workflows with proper error handling.
Bi-directional synchronization that keeps a system-of-record CRM aligned with spoke CRMs such as HubSpot, Microsoft Dynamics, Pipedrive, and Zoho, so every team works from consistent account, contact, and opportunity data.
Recipes that orchestrate complex customer and employee onboarding across many objects and systems, for example keeping Salesforce and accounting platforms like QuickBooks in sync so records, invoices, and entitlements never drift apart.
Integrations that connect custody, portfolio, planning, ERP, and accounting systems to a unified data layer, common in financial services and other data-heavy, regulated industries.
Connectors and recipes for industry-specific line-of-business platforms, in field service, construction, and similar verticals, so specialized systems feed the same CRM and analytics backbone.
AI-augmented recipe development, intelligent triggers, and AI-powered process automation.
Expose Workato recipes as Model Context Protocol (MCP) tools so Agentforce, Claude, and other AI agents can trigger governed enterprise workflows safely.
Multi-workspace deployments with governance for federated teams and citizen developer programs.
Migrations from Zapier, Make, custom scripts, or legacy iPaaS to Workato with proper architecture.
Workbot deployments for conversational workflows inside Slack and Microsoft Teams.
Engagements are measured by movement on the numbers that matter. These are the directions of travel we commit to.
Predictable phases. Clear deliverables. No surprises.
One to two working sessions to map your current state, business goals, and gaps. We come out with a written scope and recommendation.
Documented architecture, realistic timeline, and transparent commercial proposal. No surprises and no hidden scope.
Configuration, development, integrations, data migration, and QA, with weekly demos and on-the-fly adjustments.
Training, change management, hypercare, and ongoing optimization. We do not disappear at go-live.
Practitioner-level analysis from the consultants delivering the work.

Most teams treat Gong as expensive call storage. The return is in coaching, deal execution, and forecast accuracy. Here is how to move from recording to results.
Read the full post →