Beyond call recording: getting real ROI from Gong
Most teams treat Gong as expensive call storage. The return is in coaching, deal execution, and forecast accuracy. Here is how to move from recording to results.
Read the full post → How We Help
What we deliver for marketing leaders.
Marketing attribution rebuild
Multi-touch attribution models grounded in clean data, integrated with finance reporting, and trusted across the org.
Lead-to-revenue workflow design
End-to-end design and implementation of the marketing-to-sales workflow, lead routing, SLA enforcement, MQL definition, feedback loops.
AI content operations
Production AI workflows for content generation, with brand voice training, editorial review queues, and audit trails. Built on Claude or GPT.
MarTech consolidation
Honest audits of marketing tools, with recommendations grounded in usage data and integration costs, not vendor sales decks.
Brand voice governance for AI content
Structured brand voice training for AI workflows, with editorial guardrails and review queues that scale content without compromising brand.
Event marketing platform
Salesforce + event platform integration covering registration, attendance, post-event nurture, and event-sourced pipeline attribution.
Common Challenges
What we see in marketing organizations.
The patterns that come up in nearly every marketing engagement.
Attribution that finance trusts
Marketing attribution is notoriously contested. Building a multi-touch model with the underlying data quality to support it is harder than most platforms make it look.
Marketing-to-sales handoff friction
Leads that drop, MQLs that never get worked, the eternal marketing-sourced vs sales-sourced debate, most of this is solvable with the right workflow design.
Content velocity without sacrificing brand
Content needs are exploding. AI can multiply your team output 4-10x, if you set up the workflow right.
Marketing tech sprawl
Most marketing departments have accumulated 30+ tools. Most can be consolidated, integrated, or replaced, but doing so requires intentional architecture.
Brand consistency across channels and AI content
AI content generation makes scale easy and consistency hard. Brand-voice guardrails are no longer optional.
Event and field marketing operations
Events drive significant pipeline for B2B firms. Operating them well requires real workflow, not spreadsheets.
Signature Service Categories
The major marketing practices our team runs.
Each category represents a deep specialization with dedicated playbooks, accelerators, and experienced practitioners.
Marketing Operations & Automation
Lead routing, scoring, suppression, list ops, and campaign infrastructure.
Attribution & Analytics
Multi-touch attribution, marketing-sourced pipeline reporting, and finance-grade analytics.
ABM & Demand Generation
Account-based marketing platforms, intent data integration, and orchestrated outbound.
AI Content Operations
Brand-voice training, AI-augmented content workflows, and editorial governance.
Event & Field Marketing
Event platform integration, post-event nurture, and event-sourced pipeline tracking.
See what this looks like for marketing.
A free 30-minute working session with a consultant who has done this work before. You leave with a clear read on the right approach, whether or not you engage us.
Featured Insight
Insight & analysis from our marketing team.
Practitioner-level analysis from the consultants delivering the work.
Revenue Operations
How We Work
The engagement model.
Predictable phases. Clear deliverables. No surprises.
01
Discovery
One to two working sessions to map your current state, business goals, gaps, and constraints. We come out with a written scope document and recommendation.
02
Design
Documented solution architecture, technical design, realistic timeline, and a transparent commercial proposal, reviewed with your team before any build.
03
Build
Configuration, development, integrations, data migration, AI training, and QA, delivered in iterative sprints with weekly demos and adjustments.
04
Launch & Optimize
Training, change management, hypercare support, and continuous improvement. We do not disappear after go-live. Most engagements continue into managed services.
Our Capabilities
The five practices that support your marketing work.
Salesforce
Implementation, configuration, and managed services across the full Salesforce platform, from Sales and Service Cloud to Agentforce and Data Cloud.
Learn more →Gong
As one of Gong’s earliest services partners, we implement, integrate, and optimize Gong so revenue teams actually adopt it.
Learn more →AI Consulting
Strategy and production AI, from use-case selection and governance to deployed agents on the platforms you already run.
Learn more →Revenue Operations
The systems, data, and rituals that make sales, marketing, and customer success operate as one revenue engine.
Learn more →Ready to move marketing forward?
Free 30-minute strategy session with a consultant who works with marketing leaders every week.
Book a Consultation →