Retail trade
In a metro where retail trade adds about 6.6% of 2024 GDP, the typical retail migration we see involves shoppers recorded separately by the web store, the rewards program and the email platform, each under a different ID. We match customers across those sources, bring forward consent and preferences exactly and load purchase summaries instead of every transaction, so service and marketing start from a single customer view instead of three partial ones.
Migration for Retail & Consumer Goods →