Quoting built for the agricultural calendar, from early order input programs and machinery builds to precision technology subscriptions.
Revenue Cloud helps companies that sell to growers price and quote complex offers accurately. Seed, crop protection and fertilizer suppliers manage early order programs, volume incentives and product bundles tied to planting seasons. Equipment manufacturers and dealers configure tractors, combines and implements with attachments, technology packages and trade-ins. Agtech companies sell precision agriculture subscriptions priced by acreage or equipment. The fit is strongest for suppliers, manufacturers and dealers. Individual farms and cooperatives buying rather than selling rarely need it, and grain marketing contracts belong in commodity trading systems.
Agricultural selling follows the season. Growers commit to inputs months before planting, and suppliers reward early commitments with discounts that shrink as the season approaches. Prices can change between program periods, and a grower's order often mixes products, varieties and financing terms. Equipment deals involve trade-ins, dealer margins and manufacturer incentives that change during the year. Many sales also run through retailers or dealers rather than directly to the farm. Revenue Cloud adapts through date-driven price rules for program windows, bundle logic for input packages, trade-in lines on equipment quotes and partner access that lets retailers and dealers quote within manufacturer rules.
Seed and crop protection programs offer discounts tied to order date, product mix and volume. Price rules apply the correct program window automatically and recalculate when a grower adds products. Account managers can model scenarios with the grower, and approvals catch requests that combine incentives in ways the program does not allow. Financing and prepayment terms can appear on the same quote.
Dealers configure equipment with engines, tires, guidance systems and attachments while product rules prevent incompatible combinations. Trade-in values, manufacturer incentives and dealer discounts appear as separate lines. The finished quote shows the build clearly, and the accepted configuration passes to ordering without being retyped. Dealers can compare several builds with a grower side by side, and approvals apply when discounts or trade-in allowances go beyond what the dealer is authorized to offer.
Guidance, telematics and agronomic software subscriptions are priced by acreage, device or service tier. Revenue Cloud manages renewals, upgrades and additions of new fields or machines mid-term, keeping each grower on one agreement with aligned dates rather than a series of disconnected annual invoices. Bundled hardware and subscription offers keep equipment and software terms connected, so account teams can see the full value of each grower relationship.
Manufacturers extend quoting to their retail and dealer partners through Experience Cloud, so partners build offers within approved pricing and incentive rules. The manufacturer sees pipeline across the channel, and partners gain a faster, more consistent quoting process without maintaining their own price lists. Incentive rules update centrally, so every partner quotes from the same current program rather than an outdated price sheet saved months earlier.
Agriculture designs start with the season. Program periods, order windows and effective dates become first-class pricing data, so discounts change on schedule without manual updates. Growers are modeled as accounts with farm locations and acreage, while retailers and dealers are partner accounts that sell on the manufacturer's behalf. Equipment serial numbers and trade-in details are captured on quote lines. Subscriptions carry acreage or device counts as quantities. Orders, inventory and invoicing typically remain in the ERP or dealer management system.
Accepted orders, product availability and invoicing stay in the ERP, while quote status and program eligibility remain visible in Salesforce.
Inventory, trade-in appraisals and dealer orders connect so equipment quotes reflect what is actually available on the lot or orderable.
Field boundaries and acreage inform subscription pricing and agronomic recommendations that shape input bundles. Field data syncs periodically rather than constantly, which keeps the integration simple.
Early order discounts change by date and season. Store program periods and rates as data administrators maintain, not as custom code, so a new season is a configuration update. Test each window before it opens, since mistakes surface at the busiest point in the selling year.
When retailers or dealers own the grower relationship, direct quoting by the manufacturer can create conflict. Agree on who may quote which accounts, and let partners work in a portal with rules they understand rather than competing with them. Document those agreements for every partner.
Operations that sell simple commodities or buy rather than sell will rarely benefit. Revenue Cloud rewards businesses with configurable products, layered incentives or recurring subscriptions. Confirm that complexity exists before committing to the configuration effort. A short assessment usually answers the question.
Yes. Program windows become price rules with effective dates, and quotes pick up the correct discount based on order date, volume and product mix. When the window closes, new quotes use the next tier automatically. We recommend testing each program season in a sandbox before it opens to growers. Account managers also see which growers have not yet committed.
It works well where dealers configure machinery with options, trade-ins and incentives. Manufacturers can provide dealers with portal access so they quote within approved rules. Dealers that rely on a dealer management system keep it for inventory and service, with integration connecting quote data to orders. Trade-in appraisals can also flow from the dealer system into quotes.
Rarely. Farms mainly buy inputs and equipment, and grain sales run through commodity marketing contracts. A large operation that sells custom services or branded products could benefit, but most farms get more value from Sales Cloud or simpler tools. We will say so in an assessment. A clear-eyed look at how you sell is the best starting point.
Usually by acreage, device or service tier, with quantities stored on subscription lines. Adding fields or machines creates amendments that align to the existing term. Renewals can apply updated pricing while preserving negotiated discounts, which keeps growers on one agreement across their operation. Hardware and software can also be bundled on a single agreement when growers buy both.
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