Online giving and event revenue
Donations from web forms, peer-to-peer campaigns, ticketed events and text-to-give arrive in Salesforce with donor details, campaign, fund designation and tribute information. Matching rules link each gift to an existing constituent where possible, and new donors are created cleanly. Soft credits for team fundraisers and honorees are recorded automatically, so campaign totals and donor acknowledgments are right the first time rather than fixed later.
Recurring gift synchronization
Monthly sustainers are the most valuable donors for many organizations, and their schedules live in the payment processor. The integration keeps Salesforce recurring donation schedules aligned with processor status, recording successful installments, declined cards and cancellations. Development staff see lapsed sustainers quickly and can trigger a card-update request, rather than discovering the loss when annual revenue falls short of the budget.
Deposit reconciliation with accounting
Settled payouts from each processor are matched to the individual gifts they contain, with fees and refunds recorded separately. Summarized journal entries by fund, campaign and general ledger account then flow to accounting. Finance closes the month with a clean tie-out between the development database and the ledger, and auditors can trace any gift from the bank deposit back to the donor record.
Program and volunteer data
Volunteer shifts and hours from a scheduling tool, and participant services and outcomes from program case management, are linked to constituents in Salesforce. Development and program staff can then see which donors also volunteer, and grant reports draw service numbers from the same place fundraising uses. Participant data is limited to what reporting requires, protecting the people the organization serves.