At a glance
- Industry
- Private Equity & Capital Markets
- Platforms
- Salesforce Sales Cloud, Salesforce Financial Services Cloud
- Service
- Implementation
- Results
- 5+ custom objects built · 140+ associated persons supported
The challenge
The firm had no centralized way to track engagements, match investors to deals, manage due-diligence stage gates, or handle commission splits across many brokers on complex transactions.
What we did
- Custom Engagement and Investment objects with junction objects for many-to-many relationships
- Record-triggered and loop-based flows to create engagements and generate commission-split records
- Stage-based workflows with validation rules enforcing compliance before deals go to market
- Three contact record types for issuers, investors, and associated persons with role-based security
The results
The firm gained a production Salesforce environment with 5+ custom objects tracking companies raising capital and the investors funding them, a framework for waterfall commission splits, and a platform to scale from 10 to 40+ users.
You blew my expectations away… I’m not an easy critic.
Client, Private Equity & Capital Markets
Does this sound like your team?
- Deals and the investors interested in them are tracked in separate spreadsheets, so matching one to the other takes manual work.
- Commission splits across several brokers on one transaction are calculated outside Salesforce and checked by hand.
- Nothing stops a deal from moving forward before its due-diligence steps are complete, so compliance catches gaps late.
Where we would start
Start by modeling the business on paper: which records represent issuers, investors, engagements and investments, and how many of each can relate to one another. Many-to-many relationships call for junction objects, and getting that right early prevents rework. Then add flows that create engagement and split records automatically, plus validation rules that block stage changes until diligence is done. Design role-based security by contact type alongside the objects.