Finance and insurance
Lenders, insurers and payments companies in the valley often migrate from a loan origination add-on, an agency management system or a basic CRM. Moving them to Salesforce means mapping borrowers, policyholders and households into Financial Services Cloud or a well-structured Sales Cloud model, carrying over consent and communication history, and deciding which transactional records stay in core systems with links from Salesforce. Regulatory retention rules shape what is archived versus migrated.