The challenge
Disconnected MailChimp, Vimeo, and Salesforce systems forced manual data transfers, offered no lead scoring, and gave limited campaign visibility with duplicate records.
What we did
- MCAE connected to Sales Cloud with field mapping across accounts, contacts, leads, and opportunities
- Sending and tracker domains configured with HTML and drag-and-drop templates
- Out-of-the-box lead scoring, segmentation lists, and routing automation
- Migration and deduplication of 29,000+ prospects with weekly hands-on training
The results
The company migrated 29,000+ prospects into an integrated platform, established automated lead scoring, connected marketing activity to opportunities, and eliminated marketing-sales data silos.
Really it’s about… getting some value out of that solution right away.
Client, Renewable Energy