Manufacturing
Factories and plants in the Richmond metro produced roughly 8.8% of its 2024 GDP, per BEA county data. Integrating Salesforce for a manufacturer here usually starts with the ERP: item master and prices flowing into Salesforce, orders and shipment status flowing back to accounts, and invoice history visible to sales. We plan how customer records match between the two, since distributor and retailer accounts often exist in the ERP under billing names that differ from how sales knows them.