On this page (8)
Gong Engage fits teams that already run Gong and want outreach driven by their conversation data in the same platform, Outreach fits teams that want a standalone engagement platform with its own deal, forecasting and conversation tools on Salesforce or Microsoft Dynamics, and Salesloft fits teams that want cadences beside Clari Forecast now that Clari and Salesloft have merged. All three run sequences of emails, calls and tasks, include a dialer and AI email drafting, and sync activity to Salesforce. The real differences are what sits around the sequencing tool and which vendor owns the rest of your revenue stack.
What does each tool include?
Gong Engage is an application added on top of the Gong Foundation license. It includes flows (Gong's name for sequences), AI Composer for drafting emails from conversation context, AI Tasker for suggested to-dos, a web and mobile dialer, Gong Anywhere for working from the inbox and CRM, dashboards and Gong Enrich for filling in missing contact data. Because it sits on Gong, reps see call history and AI summaries beside every flow step.
Outreach describes a platform covering sales engagement, AI agents, deal management, pipeline and account management, sales forecasting, rep coaching and conversation intelligence with real-time guidance during calls. Its sales engagement product includes sequences with templates, snippets and tasks, an integrated click-to-call dialer and meeting scheduler, and A/B testing and sentiment analysis.
Salesloft Cadence handles multi-channel outreach across email, calls and social, with a built-in dialer or a third-party one and AI agents that draft personalized emails. Clari and Salesloft completed their merger in December 2025, and Salesloft now lists Clari Forecast, Inspect, Revenue Cadences, Conversation Intelligence, Deals and Rhythm beside Cadence.
| Question | Gong Engage | Outreach | Salesloft |
|---|---|---|---|
| How it is bought | Application on top of Gong Foundation | Outreach platform | Clari + Salesloft platform |
| Sequencing | Flows | Sequences | Cadences |
| Dialer | Web and mobile | Integrated click-to-call | Built-in, or a third-party dialer |
| AI email drafting | AI Composer, using conversation context | Outreach AI and AI agents | AI agents that draft from buyer data |
| Conversation intelligence | Gong platform | Outreach conversation intelligence | Salesloft Conversation Intelligence |
| Forecasting | Gong Forecast applications | Outreach sales forecasting | Clari Forecast and Inspect |
| CRMs named by the vendor | Salesforce, HubSpot, Microsoft Dynamics 365 | Salesforce, Microsoft Dynamics 365 Sales | Salesforce |
When does Gong Engage fit?
- You already run Gong and want reps to sequence, call and email from the same place managers coach them.
- You want outreach that uses what buyers said on calls, not only CRM fields.
- You would rather consolidate vendors than keep a separate engagement contract.
When does Outreach fit?
- You want a dedicated engagement platform whose deal, forecasting and coaching tools come from the same vendor.
- Your CRM is Salesforce or Microsoft Dynamics 365 Sales.
- Your sequencing is mature and the cost of moving it outweighs the benefit of consolidating.
When does Salesloft fit?
- Forecasting is a priority and you want Clari Forecast and cadences from one vendor.
- Your reps already live in Salesloft and the team is happy with it.
- You are on Salesforce and want field-by-field control over which system wins in the sync.
Does Gong integrate with Outreach or Salesloft?
Yes, for calls. Gong pulls calls directly from both through their APIs, set up by a Gong Tech admin as a telephony system. On first connection Gong imports roughly the last three months of calls, and when a user is added or changed it imports that user's previous 30 days. The Outreach connection does not import voicemails, short calls or call attempts; the Salesloft connection can import voicemails as recordings. Many teams run Gong for conversations and coaching while keeping Outreach or Salesloft for sequencing.
Can Gong Engage replace Outreach or Salesloft, and do our sequences move over?
It can, and Gong offers a paid migration service you start through your Gong Account Manager. Gong connects to Outreach or Salesloft through API keys or temporary admin access and imports:
- Active personal templates and sequences or cadences, assigned to owners as personal flows when the owner's email matches a Gong user.
- Company-wide content you tag "migrate for company availability". From Salesloft, only Team Cadences and Team Templates become company flows and templates.
- Snippets, which become Gong blocks.
Inactive items are skipped. From Outreach, only interval-based sequences come over, not date-based ones, and template images do not import. Conditional variables do not carry over from either tool, so review every flow before reps use it.
How does each run alongside Salesforce?
Gong Engage syncs both ways with Salesforce, and Gong Anywhere lets reps trigger flows, email and call from inside Salesforce. Outreach authenticates its Salesforce sync through a managed package that needs only the API Enabled permission; Outreach warns that without it the sync disconnects, though sequences keep working. Outreach can push sequence name, status and step to Lead and Contact records. Salesloft pushes updates to Salesforce immediately, pulls changes every 1, 5 or 10 minutes, lets admins choose which system wins for each field, and logs messages as Salesforce activities.
Whichever you choose, decide which system logs each call, email and meeting in Salesforce. If Gong and the engagement tool both write the same call, reports double count.
How do you decide?
- Do you already run Gong, and how much of it do your managers use?
- Which CRM do you run, and does each vendor name it as supported?
- Is forecasting a separate decision, or should it come from the same vendor?
- How many active sequences would move, and are any date-based?
- When does each current contract renew?
Pilot with one team on real accounts for a full sequence cycle before switching everyone.
Questions people also ask
Is Gong Engage a replacement for Outreach?
It can be. Gong Engage covers sequencing, a dialer, AI email drafting and CRM sync, and Gong offers a paid service to migrate active Outreach templates and sequences. Outreach also sells deal management, forecasting and conversation intelligence, so compare what you use today, not only sequencing.
Does Gong integrate with Salesloft?
Yes. A Gong Tech admin connects Salesloft as a telephony system, and Gong imports Salesloft calls through the API, including about three months of history on first connection and voicemails as recordings. Gong can also migrate Salesloft cadences and templates into Gong Engage as a paid service.
Is Salesloft part of Clari now?
Yes. Clari and Salesloft completed their merger on December 3, 2025. Salesloft now lists Clari Forecast and Inspect beside Cadence, Conversation Intelligence, Deals and Rhythm, so compare the combined offering, not Cadence alone, when you evaluate Salesloft against Gong Engage or Outreach.
Will our Outreach sequences move to Gong Engage exactly?
Mostly, with review. Active, interval-based sequences and templates move, and snippets become Gong blocks. Date-based sequences, template images and conditional variables do not, and personal content imports only when the owner's email matches a Gong user. Check each flow before reps use it.
Can we use Gong with Outreach or Salesloft instead of Engage?
Yes. Gong imports calls from both, so many teams keep their engagement tool for sequencing and use Gong for conversations, coaching and forecasting. Decide which system logs each call, email and meeting in Salesforce so activity is not recorded twice and reports do not double count.
