Finance and insurance
Finance and insurance is the metro's largest private sector, at about 8.5% of 2024 GDP, and much of it runs as large servicing and back-office operations rather than front-office sales. Implementing Salesforce for those teams means designing around cases and queues first: how requests arrive, which records an agent needs on one screen, and how permissions separate servicing staff from advisors. We model customers, accounts and households once, so service and sales work from the same records instead of parallel copies.