Retail trade
Retailers and consumer brands in the region often have rich customer data spread across loyalty, e-commerce and service, while Salesforce reflects only part of it. Optimization focuses on customer records first: merging duplicates, standardizing store and channel attributes and repairing the segments marketing relies on. We then rebuild reporting so merchandising, service and marketing leaders compare the same customer counts and response rates instead of reconciling three versions. Loyalty, service and campaign data then tell one consistent story.