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AE Command Center · Week of October 26, 2026 Braze, AIforce and a November 4 deadline your customers' integrations can't miss
Three things to bring into your accounts this week: a security deadline that can break integrations starting November 4, two Agentforce features rolling out now, and the acquisition and naming changes your customers are asking about.
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1. OAuth refresh tokens expire after 30 days of inactivity
Salesforce now limits idle OAuth refresh tokens to 30 days for connected apps and external client apps. Sandboxes started October 21; production enforcement begins November 4 on a rolling basis. Integrations that sync only occasionally can stop working without warning.
For your deals: A broken integration in the middle of an open deal or a renewal is a bad week. Ask customers who run older or homegrown integrations whether anyone has checked them.
Do this: Point the customer's admin to the Winter '27 deadlines, or refer them for a free Salesforce health check so someone looks before November 4.
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2. SOAP API login() needs a permission, and email verification exceptions end
From December 1, users signing in through the SOAP API login() call need the Use Any API Auth permission, and orgs that relied on a support-granted email verification exception must set up authorized email domains or lose the ability to send email from Salesforce.
For your deals: Both are easy to fix and painful to discover after the fact. Customers with older tools and email-heavy sales or service teams are most exposed.
Do this: Send the Winter '27 by industry page to admins at your accounts this week.
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3. Forecasting Agent is rolling out
Salesforce's Forecasting Agent began rolling out with Winter '27. It requires the Agentforce for Sales add-on or Agentforce 1 Edition.
For your deals: Forecast accuracy is a VP of Sales problem with a budget. It is also only as good as stages and close dates, which opens a data-quality conversation.
Do this: Use the Agentforce finder to qualify it and the readiness questions before you demo.
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4. Hunter, the outbound sales agent, heads to general availability
Salesforce announced Hunter as a pilot with general availability planned for November 2026. It runs in Agentforce Coworker.
For your deals: Customers with thin outbound coverage will ask about it. Position it as a pilot with clear measures, not a headcount replacement.
Do this: Read the job-ready agents guide before the conversation.
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5. Salesforce agreed to buy Braze
Salesforce signed a definitive agreement to acquire Braze for about $5.66 billion in enterprise value. Closing is expected in Salesforce's fiscal 2028, subject to approvals. No combined roadmap or pricing has been announced.
For your deals: Marketing Cloud and Braze customers will ask whether to wait. The honest answer is no: closing is months away and nothing changes in their contracts today.
Do this: Send the explainer, which answers the common questions.
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6. AIforce: Salesforce inside Claude, Slack and Salesforce itself
Salesforce grouped Claudeforce (beta), Slackforce and Agentforce Coworker under AIforce. Each surface respects the permissions customers already set in Salesforce.
For your deals: Every AI conversation now starts with permissions and data quality. That is a reason to bring a partner in early.
Do this: Share the AIforce explainer, and bring us in for a readiness conversation.
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7. Sales Cloud is Sales Cloud again
Salesforce's site went back to the Cloud names after about a year of Agentforce product branding. New Core, Advanced and Max editions replaced Enterprise, Unlimited and Agentforce 1 for new purchases on September 3.
For your deals: Customers with contracts from the last year see unfamiliar names on renewal quotes. Walk them through the line items, not the names.
Do this: Send the name map.