Territory intel Territory intel for Salesforce AEs 100 metros
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One page for each of 100 U.S. metros: the local economy and its biggest industries, the Salesforce products that fit them, what buyers there usually need, case studies to send, the city's market brief and how to co-sell with us.

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Metros
100
Service sections
700
Industry sections
366
Regions
4

South (40)

TerritoryPopulationLargest sectorIndustry plays
Dallas–Fort Worth 8.48 million (2025) Finance and insurance, 9.6% of GDP Mortgage & Lending, Insurance, Professional Services, Manufacturing
Houston 7.90 million (2025) Manufacturing, 16.7% of GDP Manufacturing, Professional Services, Health & Life Sciences
Washington, DC 6.47 million (2025) Professional, scientific, and technical services, at least 17.8% of GDP Professional Services, Nonprofit, Mortgage & Lending, Health & Life Sciences
Miami 6.39 million (2025) Professional, scientific, and technical services, 9.2% of GDP Professional Services, Wealth Management, Retail & Consumer Goods
Atlanta 6.48 million (2025) Professional, scientific, and technical services, at least 9.0% of GDP Professional Services, Mortgage & Lending, Insurance, Retail & Consumer Goods
Tampa Bay 3.42 million (2025) Professional, scientific, and technical services, 9.4% of GDP Wealth Management, Insurance, Professional Services, Health & Life Sciences
Charlotte 2.94 million (2025) Finance and insurance, 18.1% of GDP Wealth Management, Insurance, Mortgage & Lending, Manufacturing
Baltimore 2.86 million (2025) Professional, scientific, and technical services, 10.5% of GDP Health & Life Sciences, Construction, Wealth Management, Professional Services
Orlando 2.96 million (2025) Professional, scientific, and technical services, 8.6% of GDP Professional Services, Health & Life Sciences, Manufacturing
Austin 2.62 million (2025) Professional, scientific, and technical services, 14.7% of GDP Professional Services, Manufacturing, Retail & Consumer Goods, Mortgage & Lending
San Antonio 2.81 million (2025) Finance and insurance, 10.2% of GDP Insurance, Mortgage & Lending, Manufacturing, Health & Life Sciences
Nashville 2.20 million (2025) Health care and social assistance, at least 10.6% of GDP Health & Life Sciences, Professional Services, Manufacturing, Insurance
Jacksonville 1.79 million (2025) Health care and social assistance, 8.8% of GDP Health & Life Sciences, Wealth Management, Insurance, Retail & Consumer Goods
Virginia Beach 1.80 million (2025) Manufacturing, at least 7.6% of GDP Manufacturing, Professional Services, Health & Life Sciences, Retail & Consumer Goods
Raleigh 1.60 million (2025) Professional, scientific, and technical services, at least 12.2% of GDP Professional Services, Wealth Management, Manufacturing, Health & Life Sciences
Richmond 1.39 million (2025) Manufacturing, 8.8% of GDP Insurance, Manufacturing, Professional Services, Health & Life Sciences
Oklahoma City 1.51 million (2025) Health care and social assistance, 9.4% of GDP Health & Life Sciences, Retail & Consumer Goods, Insurance
Louisville 1.40 million (2025) Manufacturing, at least 16.3% of GDP Manufacturing, Health & Life Sciences, Insurance
Memphis 1.34 million (2025) Transportation and warehousing, at least 10.4% of GDP Manufacturing, Health & Life Sciences, Retail & Consumer Goods, Nonprofit
Birmingham 1.20 million (2025) Finance and insurance, 10.3% of GDP Insurance, Health & Life Sciences, Manufacturing, Construction
New Orleans 970,849 (2025) Manufacturing, 20.1% of GDP Manufacturing, Professional Services, Health & Life Sciences
Tulsa 1.07 million (2025) Manufacturing, 12.7% of GDP Manufacturing, Construction, Professional Services
Greenville 1.01 million (2025) Manufacturing, 16.9% of GDP Manufacturing, Professional Services, Health & Life Sciences
Sarasota 948,158 (2025) Health care and social assistance, 9.4% of GDP Health & Life Sciences, Construction, Insurance, Professional Services
Charleston 889,263 (2025) Manufacturing, 10.1% of GDP Manufacturing, Construction, Professional Services, Health & Life Sciences
Knoxville 968,137 (2025) Manufacturing, 10.8% of GDP Manufacturing, Health & Life Sciences, Retail & Consumer Goods
Baton Rouge 888,699 (2025) Manufacturing, at least 23.7% of GDP Manufacturing, Construction, Health & Life Sciences
Columbia 879,918 (2025) Manufacturing, 9.3% of GDP Insurance, Manufacturing, Health & Life Sciences
Fort Myers 875,607 (2025) Construction, 10.2% of GDP Construction, Health & Life Sciences, Retail & Consumer Goods, Professional Services
Greensboro 805,945 (2025) Manufacturing, 16.6% of GDP Manufacturing, Retail & Consumer Goods, Insurance, Health & Life Sciences
El Paso 881,291 (2025) Manufacturing, at least 19.4% of GDP Manufacturing, Health & Life Sciences, Professional Services, Retail & Consumer Goods
Little Rock 777,607 (2025) Health care and social assistance, at least 9.6% of GDP Health & Life Sciences, Mortgage & Lending, Manufacturing, Retail & Consumer Goods
Durham 625,485 (2025) Manufacturing, 20.6% of GDP Health & Life Sciences, Manufacturing, Professional Services, Wealth Management
Lakeland 874,790 (2025) Wholesale trade, 11.3% of GDP Manufacturing, Retail & Consumer Goods, Health & Life Sciences, Insurance
Winston-Salem 712,206 (2025) Manufacturing, 21.7% of GDP Manufacturing, Health & Life Sciences, Professional Services, Mortgage & Lending
Melbourne 663,982 (2025) Manufacturing, 19.5% of GDP Manufacturing, Professional Services, Health & Life Sciences, Construction
Daytona Beach 746,933 (2025) Health care and social assistance, 10.8% of GDP Health & Life Sciences, Manufacturing, Construction, Retail & Consumer Goods
McAllen 921,549 (2025) Health care and social assistance, 13.8% of GDP Health & Life Sciences, Retail & Consumer Goods, Manufacturing
Fayetteville 622,177 (2025) Wholesale trade, 11.2% of GDP Retail & Consumer Goods, Manufacturing, Health & Life Sciences
Jackson 609,847 (2025) Manufacturing, 9.4% of GDP Manufacturing, Health & Life Sciences, Mortgage & Lending

West (25)

TerritoryPopulationLargest sectorIndustry plays
Los Angeles 12.84 million (2025) Information, 10.6% of GDP Retail & Consumer Goods, Professional Services, Health & Life Sciences, Manufacturing
San Francisco Bay Area 4.63 million (2025) Information, 19.8% of GDP Professional Services, Health & Life Sciences, Mortgage & Lending, Wealth Management
Seattle 4.16 million (2025) Information, 23.0% of GDP Retail & Consumer Goods, Professional Services, Manufacturing, Health & Life Sciences
Phoenix 5.23 million (2025) Finance and insurance, 8.5% of GDP Construction, Mortgage & Lending, Health & Life Sciences, Manufacturing
Riverside 4.77 million (2025) Retail trade, 9.1% of GDP Retail & Consumer Goods, Health & Life Sciences, Manufacturing, Construction
San Diego 3.28 million (2025) Professional, scientific, and technical services, 12.3% of GDP Health & Life Sciences, Professional Services, Manufacturing, Insurance
Denver 3.09 million (2025) Professional, scientific, and technical services, 12.2% of GDP Professional Services, Insurance, Manufacturing
San Jose 1.98 million (2025) Information, 23.2% of GDP Professional Services, Manufacturing, Health & Life Sciences, Private Equity
Portland 2.54 million (2025) Manufacturing, 12.1% of GDP Manufacturing, Retail & Consumer Goods, Health & Life Sciences, Professional Services
Sacramento 2.48 million (2025) Health care and social assistance, 9.8% of GDP Health & Life Sciences, Construction, Professional Services, Insurance
Las Vegas 2.41 million (2025) Accommodation and food services, 16.2% of GDP Construction, Insurance, Health & Life Sciences
Salt Lake City 1.31 million (2025) Finance and insurance, 14.5% of GDP Mortgage & Lending, Professional Services, Health & Life Sciences, Retail & Consumer Goods
Fresno 1.20 million (2025) Health care and social assistance, 11.4% of GDP Health & Life Sciences, Manufacturing, Construction
Honolulu 988,703 (2025) Health care and social assistance, 7.8% of GDP Health & Life Sciences, Retail & Consumer Goods, Construction
Tucson 1.07 million (2025) Manufacturing, 14.7% of GDP Manufacturing, Health & Life Sciences, Professional Services, Retail & Consumer Goods
Ventura County 830,851 (2025) Manufacturing, 13.0% of GDP Manufacturing, Health & Life Sciences, Professional Services
Albuquerque 925,279 (2025) Professional, scientific, and technical services, at least 11.4% of GDP Professional Services, Health & Life Sciences, Construction, Manufacturing
Boise 864,243 (2025) Health care and social assistance, at least 9.1% of GDP Health & Life Sciences, Construction, Manufacturing
Bakersfield 927,068 (2025) Utilities, 10.7% of GDP Health & Life Sciences, Manufacturing
Colorado Springs 781,796 (2025) Professional, scientific, and technical services, 10.7% of GDP Professional Services, Health & Life Sciences, Construction, Insurance
Provo 773,426 (2025) Construction, 12.9% of GDP Construction, Professional Services, Manufacturing, Health & Life Sciences
Stockton 823,815 (2025) Transportation and warehousing, 11.3% of GDP Manufacturing, Health & Life Sciences, Construction
Ogden 672,784 (2025) Manufacturing, 17.8% of GDP Manufacturing, Retail & Consumer Goods, Construction, Health & Life Sciences
Reno 578,734 (2025) Manufacturing, 10.7% of GDP Manufacturing, Construction, Health & Life Sciences
Spokane 608,012 (2025) Health care and social assistance, 11.8% of GDP Manufacturing, Health & Life Sciences, Mortgage & Lending, Retail & Consumer Goods

Midwest (18)

TerritoryPopulationLargest sectorIndustry plays
Chicago 9.43 million (2025) Manufacturing, 10.9% of GDP Manufacturing, Professional Services, Insurance, Private Equity
Detroit 4.39 million (2025) Manufacturing, 14.5% of GDP Manufacturing, Mortgage & Lending, Health & Life Sciences, Professional Services
Minneapolis–St. Paul 3.79 million (2025) Manufacturing, 11.0% of GDP Manufacturing, Health & Life Sciences, Insurance, Professional Services
St. Louis 2.81 million (2025) Manufacturing, at least 11.1% of GDP Manufacturing, Health & Life Sciences, Wealth Management, Insurance
Cincinnati 2.31 million (2025) Finance and insurance, at least 14.8% of GDP Insurance, Manufacturing, Retail & Consumer Goods, Health & Life Sciences
Indianapolis 2.21 million (2025) Manufacturing, 17.1% of GDP Manufacturing, Health & Life Sciences, Professional Services, Insurance
Kansas City 2.27 million (2025) Professional, scientific, and technical services, at least 10.0% of GDP Professional Services, Manufacturing, Health & Life Sciences, Insurance
Columbus 2.24 million (2025) Finance and insurance, 11.4% of GDP Insurance, Mortgage & Lending, Manufacturing, Health & Life Sciences
Cleveland 2.17 million (2025) Finance and insurance, 14.5% of GDP Manufacturing, Insurance, Health & Life Sciences, Professional Services
Milwaukee 1.58 million (2025) Manufacturing, 13.8% of GDP Manufacturing, Wealth Management, Insurance, Health & Life Sciences
Grand Rapids 1.18 million (2025) Manufacturing, 20.7% of GDP Manufacturing, Health & Life Sciences, Retail & Consumer Goods
Omaha 1.01 million (2025) Finance and insurance, 17.5% of GDP Insurance, Mortgage & Lending, Health & Life Sciences, Construction
Des Moines 758,539 (2025) Finance and insurance, 30.8% of GDP Insurance, Wealth Management, Manufacturing
Madison 709,685 (2025) Information, 11.2% of GDP Insurance, Health & Life Sciences, Manufacturing, Professional Services
Dayton 826,554 (2025) Health care and social assistance, 10.7% of GDP Manufacturing, Health & Life Sciences, Professional Services, Insurance
Akron 701,780 (2025) Manufacturing, 12.2% of GDP Manufacturing, Health & Life Sciences, Insurance
Wichita 663,809 (2025) Manufacturing, 23.1% of GDP Manufacturing, Health & Life Sciences
Toledo 599,376 (2025) Manufacturing, 21.7% of GDP Manufacturing, Health & Life Sciences, Insurance

Northeast (17)

TerritoryPopulationLargest sectorIndustry plays
New York 20.11 million (2025) Finance and insurance, at least 19.3% of GDP Private Equity, Wealth Management, Legal, Professional Services
Philadelphia 6.33 million (2025) Finance and insurance, at least 10.8% of GDP Health & Life Sciences, Insurance, Professional Services, Manufacturing
Boston 5.03 million (2025) Professional, scientific, and technical services, 16.7% of GDP Health & Life Sciences, Professional Services, Insurance, Manufacturing
Pittsburgh 2.42 million (2025) Health care and social assistance, 9.7% of GDP Health & Life Sciences, Mortgage & Lending, Manufacturing, Professional Services
Providence 1.71 million (2025) Health care and social assistance, 10.5% of GDP Health & Life Sciences, Wealth Management, Manufacturing, Insurance
Hartford 1.17 million (2025) Finance and insurance, 16.5% of GDP Insurance, Manufacturing, Health & Life Sciences, Professional Services
Buffalo 1.16 million (2025) Finance and insurance, 12.9% of GDP Insurance, Manufacturing, Health & Life Sciences, Professional Services
Stamford 978,179 (2025) Finance and insurance, 17.6% of GDP Wealth Management, Insurance, Professional Services, Manufacturing
Rochester 1.06 million (2025) Manufacturing, 13.5% of GDP Manufacturing, Health & Life Sciences, Insurance, Professional Services
Albany 915,835 (2025) Manufacturing, 13.7% of GDP Manufacturing, Insurance, Professional Services, Health & Life Sciences
Worcester 888,502 (2025) Health care and social assistance, 11.8% of GDP Health & Life Sciences, Manufacturing, Insurance
Allentown 887,615 (2025) Manufacturing, 14.4% of GDP Manufacturing, Health & Life Sciences, Professional Services, Retail & Consumer Goods
Poughkeepsie 718,377 (2025) Health care and social assistance, 9.8% of GDP Health & Life Sciences, Retail & Consumer Goods, Manufacturing, Insurance
Syracuse 652,273 (2025) Utilities, 10.1% of GDP Manufacturing, Insurance, Health & Life Sciences
Portland, Maine 577,635 (2025) Health care and social assistance, 10.2% of GDP Health & Life Sciences, Insurance, Professional Services, Manufacturing
Harrisburg 617,427 (2025) Health care and social assistance, 12.9% of GDP Health & Life Sciences, Insurance, Manufacturing
New Haven 578,741 (2025) Health care and social assistance, 11.3% of GDP Health & Life Sciences, Manufacturing, Nonprofit

Sector shares: U.S. Bureau of Economic Analysis, GDP by county (CAGDP2), 2024, summed to the metro area. Population: U.S. Census Bureau estimates. Working a deal in one of these metros? Open the Deal Desk.

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