When a wealth management Salesforce build leaves advisors distrusting household data or working around it, we triage the org, repair the foundations and complete it.
A wealth management rescue usually begins with advisors who stopped trusting what Salesforce shows. Household totals may not match custodian statements, client review workflows may be half-built, or a Financial Services Cloud rollout may have stalled with data split between old custom objects and new ones. We review the org, custodian and planning integrations and the service model, correct data advisors see in client meetings first, and then complete the remaining work with advisors, operations and compliance. Accuracy before client conversations comes ahead of any new feature.
An advisory relationship usually spans a family rather than one person. Assets sit across accounts owned by different family members, trusts and entities, and advisors must see both the whole relationship and each account's ownership accurately. Financial accounts and positions come from custodians on a schedule, and when feeds break or map wrongly, advisors notice immediately in front of clients. Books and records obligations under SEC and FINRA rules mean client communications and changes must be retained and supervised. Stalled projects often added Financial Services Cloud on top of an older custom model without migrating fully, leaving advisors unsure which record is current and firms carrying two structures.
We review how clients, households, trusts and entities are modeled and correct relationships so each account rolls up to the right household. Beneficiaries, trusted contacts and professional relationships such as attorneys or accountants are linked properly. Advisors check a sample of their own households before release, because they spot errors in family structures quickly and those corrections improve the rules.
Account balances and positions must match what clients see on statements. We trace each custodian feed, correct mapping and timing issues, handle closed or transferred accounts, and add exception reports so operations can resolve mismatches before advisors notice. Rollup rules are tested against statement values for a sample of households with multiple accounts and account types. Operations owns the exception queue.
Many stalled builds never finished review scheduling, service requests or onboarding. We rebuild recurring review cadences by client segment, create service request processes for common tasks such as address changes and money movement, and route them to operations with clear status. Advisors see what is pending for each household, and clients receive faster, more consistent responses. Onboarding checklists track every document required.
Where the org holds both older custom objects and Financial Services Cloud structures, we decide which becomes the single model, usually the standard one, and migrate remaining data with history intact. Reports, automation and page layouts are rebuilt on the chosen model, and redundant fields are retired so advisors stop wondering which value is current or correct. Operations validates every migrated household.
We begin with advisor leadership, operations, compliance and technology, then review the org, custodian and planning integrations, and data quality by sample household. Data errors visible to advisors in client meetings are fixed first. Model consolidation is rehearsed in a full sandbox and validated by operations against custodian statements before production cutover. Anything that alters how messages are archived or supervised needs a compliance signature. Advisors pilot changes before firm-wide release, and cutovers are scheduled away from quarter-end reporting and peak review periods when advisors are busiest.
Account, balance and position data load on a schedule with exception reporting, and ownership and registration details map correctly to household relationships.
Plan status, goals and last review dates attach to households, so advisors see planning progress without opening a separate application.
Performance summaries and model assignments appear alongside client records, supporting review preparation while calculations remain in the portfolio management system.
SEC and FINRA books and records rules apply to client communications and changes. Confirm how email, notes and messaging are captured and retained, integrate with archiving where required, and review supervision workflows with compliance before relaunch. Document every retention decision.
Never release rollup or feed changes without comparing results to custodian statements. Advisors lose trust immediately when a household total looks wrong in a client meeting, and rebuilding that trust takes far longer than the validation step would have taken. Reuse that reconciliation on every later feed change.
Client records contain account numbers, tax details and family information covered by GLBA and Regulation S-P. Restrict fields by role, mask sandbox data, review third-party integration access, and confirm offboarding removes access promptly when staff leave. Audit access after reorganizations and advisor transitions.
Client names are anonymized.
Usually in the custodian feed mapping, rollup rules or ownership relationships. Common causes include accounts linked to the wrong household, joint and trust registrations handled inconsistently, or feed timing differences. We trace a sample of mismatches to their cause, fix the rules and data, and add exception reports so operations catches future differences before advisors see them.
Choose one model and finish the move. In most cases the standard Financial Services Cloud model is the better long-term choice, but we confirm that against your data and customizations. We migrate records with history, rebuild reports and automation, and retire the old objects so advisors and operations work from one set of records. Operations approves the cutover.
It can, once household data and service processes are reliable. A portal showing wrong balances or allowing requests nobody handles damages client trust. We usually stabilize internal data and service workflows first, then launch a portal for document sharing, service requests and secure messaging, with compliance reviewing retention and supervision arrangements before launch. Clients are told what changes.
Enough to validate what matters to them without taking time from clients. A small advisor group reviews household data for their own clients, tests changed workflows and gives feedback before release. Their involvement makes the relaunch credible with peers. Most configuration and data work happens with operations, so advisors spend limited time in sessions. Their peers notice the difference.
One onshore team with 150 Salesforce certifications, a Salesforce Consulting Partner since 2017.
A monthly brief for the people who own Salesforce, AI and revenue technology
What changed in Salesforce and AI this month, and what to do about it.
One email a month. Written by the consultants who deliver the work, not by a marketing team, for the leaders who make the technology decisions.
Consultant analysis, not vendor recaps. One click to leave.