At a glance
- Industry
- Wealth Management
- Platforms
- Salesforce Marketing Cloud
- Service
- Implementation
- Results
- 35+ surveys auto-sent in months
The challenge
The firm manually sent feedback surveys and follow-ups after every annual review, a principal had been overwhelmed trying to configure Account Engagement alone, and any automation had to satisfy strict SEC archiving and supervision rules.
What we did
- A flow-triggered journey that sends a feedback survey three days after a financial-planning meeting is marked complete
- Native survey forms mapped to client records, replacing Google Forms
- Separate templates and journeys per advisor, plus a six-email prospect priming sequence
- BCC-to-advisor configuration integrated with the firm’s archiving system for SEC compliance
The results
The automation sent 35+ feedback surveys in its first months with strong response rates, eliminated hours of manual email work weekly, and kept every automated message archived and supervised.
This is the coolest thing ever — something I’ve been wanting to have for a very long time.
Client, Wealth Management
Does this sound like your team?
- After each annual review, someone on staff sends feedback surveys and follow-up emails by hand, one client at a time.
- A principal has tried to set up Account Engagement alone and stalled, so marketing automation sits unused.
- Compliance hesitates to approve automated email because nobody can show every message will be archived and supervised.
Where we would start
Begin with compliance, not campaigns: confirm how automated messages will reach your archiving system and be supervised before any journey sends. Copying the advisor on each message is the approach this case used. Then trigger a single journey from a clear Salesforce event, such as a planning meeting being marked complete. Native survey forms tied to client records keep responses in one place. Advisor-specific templates and prospect nurture can follow.