The challenge
Marketing ran in ActiveCampaign while contacts lived in Salesforce, trade-show leads were captured with minimal information, and there was no way to measure cost per lead or attribute revenue to campaigns.
What we did
- MCAE configured as a single source of truth with Sales and Service Cloud
- Lead scoring and grading so sales could prioritize high-value prospects
- Campaign tracking and attribution for trade shows and other initiatives
- Migration of templates and segmentation from ActiveCampaign, plus website form integration
The results
The manufacturer eliminated the marketing-to-sales disconnect, established clear lead-source and ROI tracking including trade shows, and gave reps intelligent lead prioritization on one platform.
We’re hoping this will… really send out better targeted campaigns.
Client, Manufacturing