The Salesforce Marketing Cloud buyer's guide.
What Salesforce Marketing Cloud does, when it fits and when to wait, how 12 industries use it, how to roll it out, and the mistakes we are most often called in to fix. Written for buyers, by consultants who implement it.
- 8 chapters
- 6 capabilities explained
- 12 industries
- 8,009 words
What's inside.
Read it start to finish or go straight to the chapter you need.
What Salesforce Marketing Cloud does
6 capabilities explained in plain language.
When Salesforce Marketing Cloud fits, and when to wait
A checklist of when it is a good fit and when to think twice.
Salesforce Marketing Cloud by industry
How 12 industries use Salesforce Marketing Cloud, with use cases and what to get right first.
How to roll it out
Step-by-step rollout plan.
Mistakes to avoid
4 mistakes we are most often called in to fix, and what to do instead.
Questions buyers ask
5 questions buyers ask.
Results from our projects
6 results from Abstrakt Solutions projects.
Next steps
Free assessments and how to reach a consultant.
Is Salesforce Marketing Cloud a fit?
Three of the signs that Salesforce Marketing Cloud is the right next step. The full guide adds when to wait, the rollout plan and the mistakes to avoid.
Get the full guide →- You send high volumes of email, SMS or push messages to consumers and need journeys driven by individual behavior and events.
- Personalization depends on purchase, product or account data from several systems, not just the fields stored in your CRM.
- Your team includes, or will hire, people comfortable with SQL, scripting and data modeling who can run a technical platform.
Who wrote it.
Abstrakt Solutions is a Salesforce Select partner based in St. Louis that implements Salesforce Marketing Cloud, with 108 Salesforce certifications and a 4.95 out of 5 rating from 92 reviews on Salesforce AgentExchange (formerly AppExchange).
